WBA Research

Crofton,  MD 
United States
  • Booth: 1925

WBA Research delivers strategic insights which help our clients grow their business.  WBA is a full-service market research company, serving clients in transportation as well as a wide range of other industries.

WBA specializes in providing research services for public transportation agencies throughout the United States. We have conducted research for a wide range of organizations and services—from large urban systems to smaller rural services to interstate transit services. These studies have been conducted for various transportation modes, including air travel, bus, subway, light or heavy rail, pedestrian and bicycle, ferry, and paratransit service. Our research has covered a wide variety of topics, some of which includes:

- Rider satisfaction

- Perceptions of service from both riders and non-riders

- Transportation planning

- Origin & destination studies

- New service development

- Fare product testing

- Ridership counts and run time checks

- Ridership profiles

- Mystery riding and

- Communications studies