Urban Transportation Associates
Provider of Automatic Passenger Counting Systems
Urban Transportation Associates (UTA) is recognized as the pioneer, leader & innovator in providing automatic passenger counting (APC) technology since 1981. UTA provides the UTA Smart Count APC System to large & small transit systems and is present in over 100 North American cities. Project team represents over 85 years of cumulative experience offering mature and proven APC hardware, software, reports and procedures.
UTA is committed to excellence in transit analytics and is the most experienced provider of fully integrated APC hardware & software systems, improving transit through high quality analytics with mature hardware (counting accuracy of 95-99%) and proven software, UTA APC hardware can be configured StandAlone (WLAN/Cellular, GPS configuration) or Integrated (SmartSensor® J1708/RS232). Analytical software consists of more than 80 Reports/Analysis for bus, rail, AVL, farebox, manual and mobile ticketing data sources.